Monday, January 27, 2020

Ross Theory Of Prima Facie Duties

Ross Theory Of Prima Facie Duties Prima facie, a Latin name is mainly used in academic philosophy and law to mean apparently correct or at first glance. The idea of prima facie duties first originated with David Ross, who was a Scottish philosopher. Ross was among the great proponents of intuitionism or ethical pluralism theory. According to the theory, good is indefinable and there exist moral truths which are self evident (Ross, 2002 Pg 4). According to Ross, there are various prima facie duties that people can use in determining the concrete thing to do. In this case, a prima facie duty refers to a duty that is obligatory or binding, holding other things equal, unless any other duty or duties triumph it (Ross, 2002 Pg 5). Whenever there is a prima facie duty to perform a given task, there is always a strong presumption that is in favor of performing it. An excellent example of a prima facie duty is the obligation to keep secrets and promises. People ought to keep promises unless a stronger moral consideration arises. Concrete or actual duties are the duties that people undertake given a particular situation. This contrasts with the prima facie duties. Depending on the nature of the actual duties, one ought to perform it in a moral way. Prima facie duties have a close relationship with actual duties, in the same way that reasons have a close relationship with conclusions of reasoning. Prima facie duties According to Ross, prima facie duties recognize that people face a lot of daily choices where they have to act morally. In such cases, individuals weigh such moral choices using their intuitive judgment (Ross, 2002 Pg 10). Ross developed the theory because he was not satisfied with the utilitarian view that morality could be reduced on the basis of maximizing utility. He proposed six categories of prima facie duties that individuals can use in determining the right thing to do. Fidelity This involves a duty to safeguard ones contacts, secrets and promises and avoiding deception. In this case, if an individual keeps a promise, then he or she has a prima facie duty to honor the promise. Gratitude This duty involves showing appreciation at all times. The duty advocates that individuals should be grateful for all good deeds toward them. The duty continues to add that such individuals should show appreciation by doing good deeds to others. For instance, if a person holds the door for an individual carrying a heavy load, then the individual should be grateful for that. Non-injury This duty is also referred to as non maleficence. It indicates the duty to avoid causing harm to others. The harm can either be physical or psychological. The actions of any individual should not harm the health, security, happiness, character, wealth or intelligence among others. Justice This duty requires that individuals should act in a way that leads to a fair distribution of both benefits and burdens. According to Ross, this duty can have negative effects. The duty rests on the possibility of achieving a distribution of happiness or pleasure, which is not in the interest of the individual concerned. This gives rise to the duty to avoid such a distribution, which can be termed as unjust (Ross, 2002 Pg 21) Beneficence This involves the duty to do deeds that promote the well being of others. This involves fostering their health, wisdom, security, happiness or moral goodness. According to Ross, this duty arises from the fact that there are individuals in the world who can use help in improving their current condition (Ross, 2002 Pg 22). The person holding the door for the individual in need shows the duty of beneficence. Self-improvement This indicates the duty to act in a way that promotes ones well being. This pertains to ones security, wisdom, health, happiness and moral goodness. This duty calls for intelligence or virtue for it establish a strong connection (Ross, 2002 Pg 21) Evaluation of Prima Facie Duties The six duties as stipulated by Ross advocate for morality, but have proven to conflict with one another in some real life situations. For instance, an elderly woman collapses with a possible heart attack. A man who witnesses the situation realizes that the phone is a few blocks way. There is a childs bike lying nearby, but the child is out of sight. A section of the prima facie duties suggest that the man should take the bike and call for help. On the other hand, some duties advocate that taking the bike is not right. This indicates a situation where the duties in the theory are conflicting and confusing at the same time. In the real life situation above, the non injury and justice duties indicate that taking the bike will be unjust and will cause injury to the owner. On the other hand, the duty of beneficence and harm prevention will advocate that taking the bike would be morally right. The solution in such a case would lie in the prioritization of the duties. In this case, harm prevention and beneficence would have the first priority over the duties concerning justice and non injury (Pojman, 2011 Pg 139). The actual duty would be to take the bike and get help. In such a case, there would be a temporary loss of the bike for the bike owner, but this would prevent the death of the sick woman. The theory presents duties that should guide moral doings in daily situations. However, it is evident that the prima facie duties are not sufficient to determine the choices that people should make. The efficiency of the theory lies in the priority of the different duties. Some duties are have more priority in given cases than others. For example, in our case above, the beneficence and harm prevention duties would come before the non injury and justice duties. This calls for priority rules to guide the duties in case they conflict. For instance, holding all other things equal, it would be crucial to avoid causing harm or injury that to do a positive deed (Timmons, 2002 Pg 193). The priority rule indicates that the non injury duties override all other duties. Moreover, fidelity comes before beneficence. For example, keeping a promise or secret comes before any acts of kindness. Beneficence, skill and moral character override any other conflicting prima facie duty that involves ones pleasure or short term pain. However, the most significant thing is to recognize that the theory cannot exist with exceptions. The duties therein and the priority rules are subject to exceptions. Moral intuition Moral intuition serves a significant purpose in the advancement of this theory. It has three major functions. First, moral intuition reveals when a prima facie rule does not apply despite signs that the duty was applicable in the beginning. In simple terms, it enlightens individuals if they have any exceptions. This kind of moral intuition depends on the morally significant aspects present in the situation, and the location of the chooser. Secondly, moral intuition explains the prima facie duties in detail. This way, a chooser will make the best decision based on moral intuition. Thirdly, moral intuitions clarify the propriety rules present in a situation. It allows the chooser to choose non injury over beneficence (Audi, 2009 Pg 67). Moral intuition can vary from one individual to the other. The source of moral intuition is one that has received varying responses from scholars (Tropman, 2006 Pg 130). The ability to have upright moral perceptions depends on ones moral upbringing and the resulting moral habits. Moral perception may be distorted or corrupted depending on the upbringing and moral environment. Conclusion The theory and its applications have worked remarkably in many situations involving moral problems. The theory specifies how individuals should tackle situations so as to make moral decisions (Waluchow, 2003 pg 78). However, the theory has led to conflicting sides in given situations such as an abortion. Some duties are in favor of the fetus while some are in favor of the mother. Such situations have revealed the loop holes in the theory. However, with effective moral intuition, the theory can help individuals make moral choices depending on their situation. Moral intuition interprets the prima facie duties for any individual in relation to a given situation. It also guides the chooser on the duties to give precedence over others. Therefore, the effectiveness of the prima facie duties depends on the ones moral intuition.

Sunday, January 19, 2020

Advertising Strategies in Sri Lankan Market

FMCG Product – Panadol Advertisement Most of Panadol advertisements are really consistent with Brand Identity . This advertisement also carries the brand identity well. When we analysis this advertisement, it is a reinforcement advertisement while educating customers how to use the product. Panadol is mass product but different advertising campaigns run to attract each segment such as middle class customers, upper class customers, children, elders and some sickness and general brand building advertisements. Each campaign is not badly affected on the other segment .If we compare this advertisement with Three wheeler driver and the self-employed mother advertisement we can understand the difference well. But all campaigns carry the Brand identity well. This advertisement was targeted upper middle and upper level customers who are educated enough to decide their OTC drugs without getting doctor’s recommendation. Non educated mother never do it without asking doctor. Brand is more prominent throughout the advertisement. Brand positioning is also well establish in this advertisement. Panadol is trust painkiller for many years in Sri Lanka and people believe it is best solution for small sickness.This advertisement also show the trustiness of happy mother with three children Consumer Insight Consumer insight of this panadol advertisement is that the mother is a family knows about her children well than any other person and mother’s caring is not compare with anybody else. Our mother knows how much we eat, how much we drink, what we need, what we like and dislike and children are so bonded with mother than father. Mother’s primary responsibility to care all her children. She is the family member who decide what and how much for each person.This insight is true in majority of Sri Lankan families. Even elder children are depend on their mother. Sometime, even father is depending on mothers opinion for this kind of situation. Advertising Idea Panadol wanted to use this insight and educate customer to use Panadol as OTC drug for their children without doctors’ prescription. But due to it is drug, they should use the perfect dosage. Therefore , the person who gives medicine for children should be well aware about this. And Mother is the perfect person for this. However, she should follow the age and weight of child to decide the dosage.With panadol box images advertisement well explain the dosage and benefits of the product.. Relevance to Brand and the Consumer It is relevance to brand and consumer both. By educating target customers how to use it as OTC drug, they can achieve the brand targets . it is the perfect way to use the panadol for children. We know for sure, for elders, two panadol is enough. But for children, the ml dosage is varying with the age and weight. Some mothers just do it as doctor prescribe only. But if you know the age and weight we can do it ourselves. This advertisement carry this message to consumer.Every mother knows the age of her children and weight with immunization record book. Further weight measurement for toddler and kids are primary responsibility of mothers. Therefore it is difficult to convince the message and consumer or parents are more confidence about what they give to her child. Use of Symbols and Colors Panadol is a mass product and their advertising campaigns are targeted for each segment. This advertisement was for middle, upper level customers , specially educated mothers to reinforce the brand. They are more forward to take own decision. The mother of the advertisement shows the target market well.Environment of the advertisement school children’s water bottle, and the house environment shows the target market precisely. Orange, red and mixed yellow has used to keep the brand constancy of brand colors. And blue, pink and green used to highlight the children for water bottles. Kitchen, and rack of medicine also indicate the middle and upper level consumers Product and brand is well established in the advertisement. Mother ( model ) is giving high attention to bottle of Panadol and box of panadol is highly emphasizing with the brand. That means brand and the product is the hero of the advertisement.Consumer Learning and Involvement It is a cognitive learning for consumers. They have to understand how to use the product. Before give panadol for little children ( specially infants and kids) mother or parents should know about exact dosage for their child. With the growth of child, dosage is changing. The chart of the box of Panadol well explain it and advertisement also try to get attention to that by high lighting three age limits with different dosage. This product is low involvement product. Customer do not need or research extensively before buying panadol. It is OTC drug more similar to FMCG products.However this advertisement is not fully emotional ad to create emotional feeling of customers.. It is educating custom er to think before use Panadol for children by showing how to use panadol for different age. Customer insight is used to bring the emotional feeling with showing mothers’ day today life extend to caring her children. Suggestions to Improve Overall this Panadol advertisement is good enough to educate target customers to use the correct dosage for children and it is mx of rational and emotional advertisement. However there are some improvements can be suggested as well.The model they use for mother is not preciously matching to target audience. If a mother has three children, she should be 30 plus ( average). And this model is too young for the real mother position. They have not use three children there. But use three water bottles and some cartoon dolls to explain about three children. They could use three children from different age limit with situation where they can use Panadol before going to doctor consultation. Such as small increase in temperature etc. Durable Product – Singer Washing Machine Buying a Washing Machine is a high involvement decision and Singer has done it is other way around.By using customer insight, they have convert this high involvement rational decision to low involvement and more convenience product similar to FMCG product as a gift giving with a surprise to wife. This advertisement is encourage the middle level consumers to buy a washing machine with easy payment option. Consumer Insight In Asian culture including Sri Lanka , middle class house wives are more indirect demanders. They never asking what they need from husband but to expect husband to understand all her needs and fulfill. House wife do all the home work and husband take the responsibility for earning and spending too.Sometimes Spending will do together. But due to wife is not earning, she is more towards to other way. However, every women love to have many electronic items at her home even though it is necessary or not. If we look at middle income level houses, ladies are more towards collecting those durable items. Advertising Idea This advertisement has used this insight of women and the culture to encourage men to think about their wives and fulfill their needs to have better family life. Advertisement shows the difficulty of women face at home which is not always visible to husbands due to they are away from home day time.But wife do great job with caring the come. However, middle income level people do not have the affordability for a washing machine. That is the main reason that wife also not demanding such expensive item, even though she love to have one. Advertisement offer the solution by offering easy payment option. Relevance to Brand and the Consumer Signer is not a premium brand but offer durable products. Therefore depending only on high income earners will not enough and all companies and brands who are in the industry is expending the target market with different approaches.Easy payment option is the best method to encourage this segment. It clearly explained the relevance of product and brand showing the requirement of the product for clothes cleaning. From the point of customer also, it is highly relevant. We all need to clean our clothes and when the number of family members is increasing, this is a major task of house wife’s everyday life. Use of Symbols and Colors This advertisement try to use symbols and colors to convey the message well keeping the brand identity too. To demonstrate the middle income level family they have use the urban flat house. The seriousness of washing and leaning is showing with extended family, wife, husband, one child and grand father too. House wife is well demonstrate, she is cleaning clothes alone and preparing meals and serving to family members. All others are waiting on dining table. Color usage of the advertisement is not very much effective. Blue, yellow and red used for clothes, but it is not consisted with the Singer Brand. To demonstrate the c onsumer insight, they have used the grandfather to create the credibility of the insight ( Ganu Kawada da hitha Kiwwe) Brand and the product is well established. The need of product is highly emphasizing.Showing the actual product and the brand, advertisement try to get the attention from viewers for the brand and product Consumer Learning and Involvement This area is debatable in this advertisement. Normally durable products are high involvement decision making and consumer learning also high. It should be cognitive learning of how to use, benefits, features etc. However , this advertisement is created based on totally consumer insight mention above arose the emotional feeling of consumers to think about house wife. Cognitive learning on this advertisement is to think about, how women think and their expectations.It is persuade to buy the product with easy payment system Suggestions to Improve As explained above , even though this is durable product, it has gone as low involvement product and use the consumer insight of surprising wife with gift giving. It is no argue, this insight is great to influence consumers. However, due to this is not a product which is just use and remove, it should be selected carefully. That message is not deliver through this advertisement. If it can explain the features of benefits, it will be more benefits for their buying decisions. It just say about easy payment method, but customer has to research about it.In that case it is high involvement decision. Further , they should use color in theme to distinguish the brand from other competitor brands. Because easy payment method is not a unique method for them, it is common to all other competitors too. They could use some nice song or music to remind the brand. Service Advertisement – Janashakthi Full Option Janashakthi full Option advertising campaign is encouraging customers to use the full option insurance which bundle some additional services. This campaign is integrated marketing communication campaign and Press advertisement is one medium which is extending from TV commercials.They have taken one last part of the TV commercial and emphasis the services they offer. Consumer Insight This entire campaign has built based on some unexpected difficulties in real life such as days without having daily income is more difficult, unexpected happing at special movement is really embarrassing our lives etc. Advertising Idea This entire advertising campaign based on this insight, when we have difficulties and missing something, our lives are not complete and we are not comfortable as well. Unexpected situations in life may not be avoided.We should have backup plans to make it easy when we face such a situation and insurance is one way to do it. Janashakthi full option offers some benefits to make customers life easy and great. Relevance to Brand and the Consumer Getting customer attention is very important for Brand and the product, motor insurance is highly competitive and need to keep consumers top of awareness is really value. This advertisement is reminding target customers having Full Option policy will make their life easy and great. Consumer also understand the need of insurance policy other than legal requirement. Happiness due to easy life is matter for everyone.Use of Symbols and Colors Usage of symbols to demonstrate the idea is great. They have taken the car rental driver went for wedding hire which is really important. Typical driverhas taken and insurance agents friendly service is well demonstrate with gentleman having hands on driver’s shoulders. Wedding car demonstrate the importance of the service. Color usage is really good by associating brand colors which is Yellow and Black. Logo and brand name is well establish, brand is hero not the models on ad. Services are well noted and contact number given for more information gathering. Consumer learning and involvementConsumer learning is just to get the fear of fac ing bit embarrassing situations and having the service remove their fears with happy face. Getting a motor insurance policy is little high involvement decision and they need to look at the core benefits and additional benefits they gain before take the policy. However, advertisement is not rational cognitive learning encouragement. It is feel advertisement with emotion and rational combination. Suggestions to Improve Due to Press advertisement, they could give more information to evaluate the service. Press is not like TV commercials creating great emotional feeling.Press is great to educate customers. When we look at this press advertisements, they just mention the services they offer and no much information given. Customer learning is less and if they need, they have to call and get the information. It is better to list the services with some good information to encourage customer to think and evaluate the service. Further this explain only one situation to make the fear on target customers, however, by using graphics , they could create different situations where we face difficult in real life. Combination of TV commercials. If they want to make only emotional appeal. It is the best way.

Friday, January 10, 2020

Games Theory Essay

In game theory, Nash equilibrium (named after John Forbes Nash, who proposed it) is a solution concept of a game involving two or more players, in which each player is assumed to know the equilibrium strategies of the other players, and no player has anything to gain by changing only his own strategy unilaterally. If each player has chosen a strategy and no player can benefit by changing his or her strategy while the other players keep theirs unchanged, then the current set of strategy choices and the corresponding payoffs constitute Nash equilibrium. Stated simply, Amy and Phil are in Nash equilibrium if Amy is making the best decision she can, taking into account Phil’s decision, and Phil is making the best decision he can, taking into account Amy’s decision. Likewise, a group of players is in Nash equilibrium if each one is making the best decision that he or she can, taking into account the decisions of the others. However, Nash equilibrium does not necessarily mean the best payoff for all the players involved; in many cases, all the players might improve their payoffs if they could somehow agree on strategies different from the Nash equilibrium: e.g., competing businesses forming a cartel in order to increase their profits. The prisoner’s dilemma is a fundamental problem in game theory that demonstrates why two people might not cooperate even if it is in both their best interests to do so. It was originally framed by Merrill Flood and Melvin Dresher working at RAND in 1950. Albert W. Tucker formalized the game with prison sentence payoffs and gave it the â€Å"prisoner’s dilemma† name (Poundstone, 1992). A classic example of the prisoner’s dilemma (PD) is presented as follows: Two suspects are arrested by the police. The police have insufficient evidence for a conviction, and, having separated the prisoners, visit each of them to offer the same deal. If one testifies for the prosecution against the other (defects) and the other remains silent (cooperates), the defector goes free and the silent accomplice receives the full one-year sentence. If both remain silent, both prisoners are sentenced to only one month in jail for a minor charge. If each betrays the other, each receives a three-month sentence. Each prisoner must choose to betray the other or to remain silent. Each one is assured that the other would not know about the betrayal before the end of the investigation. How should the prisoners act? If we assume that each player cares only about minimizing his or her own time in jail, then the prisoner’s dilemma forms a non-zero-sum game in which two players may each either cooperate with or defect from (betray) the other player. In this game, as in most game theory, the only concern of each individual player (prisoner) is maximizing his or her own payoff, without any concern for the other player’s payoff. The unique equilibrium for this game is a Pareto-suboptimal solution, that is, rational choice leads the two players to both play defect, even though each player’s individual reward would be greater if they both played cooperatively. In the classic form of this game, cooperating is strictly dominated by defecting, so that the only possible equilibrium for the game is for all players to defect. No matter what the other player does, one player will always gain a greater payoff by playing defect. Since in any situation playing defect is more beneficial than cooperating, all rational players will play defect, all things being equal. In the iterated prisoner’s dilemma, the game is played repeatedly. Thus each player has an opportunity to punish the other player for previous non-cooperative play. If the number of steps is known by both players in advance, economic theory says that the two players should defect again and again, no matter how many times the game is played. Only when the players play an indefinite or random number of times can cooperation be an equilibrium (technically a subgame perfect equilibrium), meaning that both players defecting always remains an equilibrium and there are many other equilibrium outcomes. In this case, the incentive to defect can be overcome by the threat of punishment. In casual usage, the label â€Å"prisoner’s dilemma† may be applied to situations not strictly matching the formal criteria of the classic or iterative games, for instance, those in which two entities could gain important benefits from cooperating or suffer from the failure to do so, but find it merely difficult or expensive, not necessarily impossible, to coordinate their activities to achieve cooperation. Strategy for the classic prisoner’s dilemma The classical prisoner’s dilemma can be summarized thus: Prisoner B stays silent (cooperates) Prisoner B confesses (defects) Prisoner A stays silent (cooperates) Each serves 1 month Prisoner A: 1 year Prisoner B: goes free Prisoner A confesses (defects) Prisoner A: goes free Prisoner B: 1 year Each serves 3 months Imagine you are player A. If player B decides to stay silent about committing the crime then you are better off confessing, because then you will get off free. Similarly, if player B confesses then you will be better off confessing, since then you get a sentence of 3 months rather than a sentence of 1 year. From this point of view, regardless of what player B does, as player A you are better off confessing. One says that confessing (defecting) is the dominant strategy. As Prisoner A, you can accurately say, â€Å"No matter what Prisoner B does, I personally am better off confessing than staying silent. Therefore, for my own sake, I should confess.† However, if the other player acts similarly then you both confess and both get a worse sentence than you would have gotten by both staying silent. That is, the seemingly rational self-interested decisions lead to worse sentences—hence the seeming dilemma. In game theory, this demonstrates that in a non-zero-sum game a Nash equilibrium need not be a Pareto optimum. Although they are not permitted to communicate, if the prisoners trust each other then they can both rationally choose to remain silent, lessening the penalty for both of them. We can expose the skeleton of the game by stripping it of the prisoner framing device. The generalized form of the game has been used frequently in experimental economics. The following rules give a typical realization of the game. There are two players and a banker. Each player holds a set of two cards, one printed with the word â€Å"Cooperate† (as in, with each other), the other printed with â€Å"Defect† (the standard terminology for the game). Each player puts one card face-down in front of the banker. By laying them face down, the possibility of a player knowing the other player’s selection in advance is eliminated (although revealing one’s move does not affect the dominance analysis[1]). At the end of the turn, the banker turns over both cards and gives out the payments accordingly. Given two players, â€Å"red† and â€Å"blue†: if the red player defects and the blue player cooperates, the red player gets the Temptation to Defect payoff of 5 points while the blue player receives the Sucker’s payoff of 0 points. If both cooperate they get the Reward for Mutual Cooperation payoff of 3 points each, while if they both defect they get the Punishment for Mutual Defection payoff of 1 point. The checker board payoff matrix showing the payoffs is given below. These point assignments are given arbitrarily for illustration. It is possible to generalize them, as follows: Canonical PD payoff matrix Cooperate Defect Cooperate R, R S, T Defect T, S P, PWhere T stands for Temptation to defect, R for Reward for mutual cooperation, P for Punishment for mutual defection and S for Sucker’s payoff. To be defined as prisoner’s dilemma, the following inequalities must hold: T > R > P > S This condition ensures that the equilibrium outcome is defection, but that cooperation Pareto dominates equilibrium play. In addition to the above condition, if the game is repeatedly played by two players, the following condition should be added.[2] 2 R > T + S If that condition does not hold, then full cooperation is not necessarily Pareto optimal, as the players are collectively better off by having each player alternate between Cooperate and Defect. These rules were established by cognitive scientist Douglas Hofstadter and form the formal canonical description of a typical game of prisoner’s dilemma. A simple special case occurs when the advantage of defection over cooperation is independent of what the co-player does and cost of the co-player’s defection is independent of one’s own action, i.e. T+S = P+R. The iterated prisoner’s dilemma If two players play prisoner’s dilemma more than once in succession and they remember previous actions of their opponent and change their strategy accordingly, the game is called iterated prisoner’s dilemma. The iterated prisoner’s dilemma game is fundamental to certain theories of human cooperation and trust. On the assumption that the game can model transactions between two people requiring trust, cooperative behaviour in populations may be modelled by a multi-player, iterated, version of the game. It has, consequently, fascinated many scholars over the years. In 1975, Grofman and Pool estimated the count of scholarly articles devoted to it at over 2,000. The iterated prisoner’s dilemma has also been referred to as the â€Å"Peace-War game†. If the game is played exactly N times and both players know this, then it is always game theoretically optimal to defect in all rounds. The only possible Nash equilibrium is to always defect. The proof is inductive: one might as well defect on the last turn, since the opponent will not have a chance to punish the player. Therefore, both will defect on the last turn. Thus, the player might as well defect on the second-to-last turn, since the opponent will defect on the last no matter what is done, and so on. The same applies if the game length is unknown but has a known upper limit. Unlike the standard prisoner’s dilemma, in the iterated prisoner’s dilemma the defection strategy is counterintuitive and fails badly to predict the behavior of human players. Within standard economic theory, though, this is the only correct answer. The superrational strategy in the iterated prisoners dilemma with fixed N is to cooperate against a superrational opponent, and in the limit of large N, experimental results on strategies agree with the superrational version, not the game-theoretic rational one. For cooperation to emerge between game theoretic rational players, the total number of rounds N must be random, or at least unknown to the players. In this case always defect may no longer be a strictly dominant strategy, only a Nash equilibrium. Amongst results shown by Nobel Prize winner Robert Aumann in his 1959 paper, rational players repeatedly interacting for indefinitely long games can sustain the cooperative outcome.

Thursday, January 2, 2020

The Complexity Of Identity By Beverly Daniel Tatum

Why do so many people consider gender and sex to be the same? Society has forced people to believe that there are two forms of identity, which are male or female. A person’s upbringing can have drastic affect on his or her perception about gender and identity. As stated in the â€Å"Complexity of Identity† by Beverly Daniel Tatum, a person has multiple identities ranging from gender to ethnicity. For example, I am brought in very orthodox Hindu family. My family is very conservative, which is why they tried to make me into a traditional â€Å"Indian girl†. When I was two and half years old, I came to America and it was very different from India, especially for my parents. It was a huge cultural shock for them because they never experienced women being so open-minded. Even though my parents knew that females in America are more outspoken, they still tried to impose feminine values on me. For instance, before I would go to school, my mom would comb my thick, black hair and tie it into two ponytails. Not only did she always tie my hair but she also made me wear dresses, even though I resisted multiple times. Over time I got into the habit of my mom dressing me up for school; however, I now realize that was not someone whom I wanted to be. I did not want to wear dresses, I did not want always want to tie my hair and I did not always wanted to be constantly reminded that I had to act like a girl. I was always under the impression that I should always act like a girl to be considered aShow MoreRelatedThe Problem Of High School1370 Words   |  6 Pagesout false conceptions, however, it is very unfortunate that it is not taught until one’s young adult years because that is when distorted information is already drilled into their brain. ADW concepts being taught in high school such as issues of identity; the intersection of race, gender, and social class; displacement, and conditions of servitude could only lead to the enrichment of the in quiring minds of this generation, allow them to see relatable circumstances, and help diminish their ignoranceRead MoreBeverly Daniel Tatum Ph.D. Is An Expert On Race Relations1258 Words   |  6 PagesBeverly Daniel Tatum PH.D. is an expert on race relations and the development of racial identity. Tatum guides her readers through racial identity and major ideas and concepts regarding race. Throughout the book readers will better understand the racial dynamic of their everyday lives, along with suggestive actions toward a more equitable world for all. The following paragraph gives a summary of the book, breaking it down into the IV parts containing ten chapters. Part I A Definition of Terms:Read MoreThe General Business 365 : Lead Course1225 Words   |  5 Pagesdiscussion in the General Business 365: LEAD course on identity and readings, I have become more aware of identity, what it means, my identity, others’ identities, and how identity affects our daily lives. Beverly Daniel Tatum, writer of â€Å"The Complexity of Identity: Who Am I?† says, â€Å"The concept of identity is a complex one, shaped by individual characteristics, family dynamics, historical factors, and social and political contexts.† In other words, identity is shaped by who we are and from our experiencesRead MoreRacial Discrimination Against Black People1840 Words   |  8 Pagestoday, it sounds almost shocking that such a democratic society has the social problem of racial discrimination against minorities, especially the black. Speaking about the historical context of racism in the U.S. society against the blacks, Beverly Daniel Tatum says â€Å"The impact of racism begins early† (par. 2). Despite all the technological advancement, political stability, and economic progress, the racial discrimination in the US society against black people appears to be a problem of daily life